Social Fabric Design House - News

Killer fabric designs and a great discount February 18 2016, 0 Comments

LynneHi everyone,

I've been busy creating new designs to add to the growing Social Fabric range. They're brand new and available at great retail prices in our online shop.

I was inspired by nature's flair for colour and impact and couldn't help but add a hint of contemporary quirkiness. As usual, my designs are large in scale and their detail is designed to lure the eye. 

Petra Azul

 Petra Azul Black

Petra Azul

Petra Azul - Black

 

Kunai Natural Pina Azul
Kunai Natural Pina Azul

 

Thorns Nero Floreale Nero
Thorns Nero Floreale Nero

 
The larger than life Petra series - based on enlarged dots of watercolour paint - is full of movement and depth while the delicious pineapples in Pina Azul or the elegant weave of Kunai Natural offer a more naturalistic feel. The luscious Floreale Nero and the ever so slightly dangerous Thorns Nero offer a more traditional flavour, but they nevertheless speak of the delights and dangers of the natural world.

And of course, all are on Social Fabric's standard hardwearing upholstery fabric. Perfect for bedspreads, indoor furnishings and lampshades.

LINEN LOOK is BACK

For those of you wondering what happened to our popular Sputnik Mocha and Madison Azul on Bangkok . . . well, they're back! We had a slight hiccup with securing supply of the "Bangkok" linen-look base cloth from overseas, but the crisis has been resolved and we can offer these designs once again. We are confident enough to be looking at offering new designs on Bangkok, so look out for these in the coming months.

Have a great day and a creative 2016!

Lynne Tanner

Shop online in February and enjoy a 10% discount

ShopWe had so many enquiries last year from people eager for our fabrics, that we felt it our duty to satisfy their craving by opening an online retail shop for the general public.

The shop is now open and in it you'll find Lynne's fabulous Contempo Collection as well as all the fantastic new releases as they appear.

We're confident you'll love what you see and for all of February we're even offering our current blog readers and newsletter subscribers a 10% discount off your first purchase in the shop. Just type FABFEB10 at checkout. (Also valid for trade.)

To keep up with Lynne's new releases make sure you visit www.socialfabric.com.au regularly to see her latest creations.

Of course, our valued stockists haven't been forgotten in all the excitement and you can still buy direct from them if online shopping isn't for you.

So go on, spoil yourself and get that new look you've been promising your home. Unique style is just a click away!

DO YOU HAVE A DECOR ORIENTED BUSINESS?
Trade pricing is available on all our fabrics for bona fide businesses.
Click to apply

Don't forget to subscribe to our monthly Newsletter for first dibs on offers/new releases.

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New designs and online shop for Social Fabric October 14 2015, 0 Comments

Lynne has been busy creating new designs to add to the growing range, which is now available at great retail prices in the new online shop.

Based on a more organic style the new looks show Lynne's usual flair for colour and impact with her usual dash of quirkiness. All are on our standard hardwearing upholstery fabric.

Choose from:

Pina Azul

Floreale Nero

Thorns Nero

Petra Azul

Petra Azul Black

Petra Rosa

 

The complete range of Social Fabric designs are now available direct to the public

We have had so many enquiries over the last year by retail customers eager to acquire Lynne Tanner's luscious fabrics, that we just had to satisfy their craving with a new online retail shop.

You'll find Lynne's fabulous Contempo Collection in the shop as well as all the fantastic new releases as they appear. Just check out the cool new Petra range as well as the delicious pineapples in Pina Azul and the slightly dangerous Thorns Nero!

Lynne, as we well know, is a prolific designer and there's plenty more to come. So, to avoid missing out make sure you visit the site regularly to see her latest work as it becomes available!

Of course, our valued stockists haven't been forgotten in all the excitement and you can still buy direct from them if online shopping isn't for you.

So go on, spoil yourself and get that new look you've been promising your home. Satisfaction is just a click away!

 


A chat with Lynne Tanner August 31 2015, 1 Comment

Lynne is the creative inspiration behind the Social Fabric brand.
To find out what makes her tick we posed a few questions . . . . .

 

Hi Lynne, what is the driving philosophy behind your designs?

Pattern and shape, they are all around us. I see pattern in almost everything, whether a brick wall, an office building or even a leaf. There is always, in some way patterns in our field of view. In grids, textures and colours. Our world is full of pattern and it's the containment and reproduction of these shapes that interests me.

 

Do you have a favourite trend or colourway currently?

I don't enjoy trends because, like fads, they come and go. Colour for me is anytime, anywhere. If you enjoy it and it makes you feel good, then use it despite the current trend. Be confident!

 

Who has been your biggest influence?

For me, the biggest influence during my journey as a textile designer in the early 90s was Tricia Guild. Her lack of fear in using colour in an era of brown and beige was inspirational. She brought together oranges, pinks, aquas - even gold - and showed me how harmony in colour and design was key.

 

Is there a particular genre that has influenced you?

Growing up I was surrounded by patterned laminex, bubbly, flecked vinyl, “asterisk starburst” patterned upholstery, textured wallpaper and wavy hourglass patterned curtains. Kidney shaped coffee tables with iron V-shaped legs, brightly coloured plastic radios in the shape of bloated rectangles, TV chairs with parabolic arch shaped legs - all of this had an effect on my young, creative mind. To a greater or lesser extent its influence tends to run through all my designs.

 

How would you describe your design aesthetic?

I am drawn to drama and impact in design. My work often takes small details and reinvents them as large pattern. So large, that sometimes on upholstered pieces the pattern is indiscernible and devolves into abstract shapes, which I find really exciting.

 

Do you have a design tip you can share?

In general I start with 3 colours. The middle colour links with the other two and forms a “bridge”. When I use just 2 colours they are almost always visually dramatic or contrasting.

 

How do you feel about mixing designs and patterns and do you have any tips?

I love mixing patterns and colours in interiors. The only way it works is if there is a dominant theme running throughout. It might be a particular colour, shape or texture, but without a unifying factor a mixed scheme quickly becomes cluttered.

 

What has been your biggest breakthrough?

My biggest breakthrough came when I realised I could use my graphic design training to design patterns and print fabric. I felt I had come home and was free at last to do what I knew I wanted to do from the very beginning.

 

Do you have a favourite colour combination that works in all seasons?

Olive, or lime, and black work with most colours. I usually include them somewhere in my designs. Olive works well with browns and warm, autumn colours. Lime harmonises well with light, summery colours and black works with everything.

 

You say you like to contribute to happy homes—what makes a home happy?

A happy home is when you have surrounded yourself with the things you are passionate about or just simply love and everything is in harmony.

 

Do you have any rules when designing?

Not really. Rules are for breaking. My designs are usually derived from colours and shapes I love and have had some influence in my life. My Contempo range is influenced by the visual stimuli I was surrounded by in the 50s.

 

What inspires you today?

My surrounds. It depends on where I am living - city, country or overseas - my perception, attention to details and inquiring eye give me inspiration everyday.

 

How did you figure out that you wanted to do textile design? What determined your passion for design? Tell us about the moment when you decided this was the way to go.

I trained and practised as a graphic designer in advertising and publishing. When I left art college, my first job was designing decals for glasses and ovenware for Crown Corning. (Your Mum probably has some somewhere in her kitchen.)

 

One of Lynne's Crown Corning glasses

 

It was my first acquaintance with pattern and surface printing and I liked the fact that I was helping to create a utilitarian product that would be used in homes. I suppose my desire to enhance domestic décor was first ignited by that first job. I have gone down other career paths over the years and they have all added to my knowledge of colour and design in surprisingly different, yet useful ways. One day a friend showed me how to hand print fabric and I was hooked. Fabric is a beautiful medium to work in because it has texture and it takes on the 3D characteristics of whatever it covers - your design just springs to life. Like I said, I was hooked.

 

The early days. Lynne handprinting fabric.

 

These days modernist design is in vogue. Clean lines, large spaces with minimalist objects and furniture… it’s a challenge to make it feel cosy. What do you think about this trend?

I get very frustrated with the trend towards minimalist décor. I feel it doesn't show the character or personality of the inhabitants. A home's décor can also influence our emotions and behaviour and I feel a bit bleak and unhappy in such environments. It's like having a conversation with someone who isn't listening.

 

How would you define your own personal interiors style?

Eclectic. I love pattern, of course, and I'm not afraid to mix patterns together or place antique beside modern or to contrast different colourways. I find the challenge invigorating and rewarding. I like well-considered design and I dislike clutter, so balance is everything to me.

 

Thanks, Lynne, for sharing with us.

 

You're welcome. It's always a pleasure to talk about design.

 

 

 


Now in a shop near you . . . . August 23 2015, 0 Comments

Selected designs from the Social Fabric Contempo range are now appearing in Matt Blatt stores nationwide.

Now you can satisfy your modernist urge just by picking up a ready made piece from one of many conveniently located shops throughout Australia.

Just check out these items clothed in our own original Australian fabrics. We think they look fantastic and bring some long forgotten mid-century fun and verve back to today's furniture market.

  Mobilio Olive

  Tropicana Azul

  Diamonti Pumice

Notes on the durability of our fabric and printing method December 13 2014, 0 Comments

At Social Fabric we are proud of the comfort and durability of our fabrics. When considering durability you might have seen that the abrasion rating of our products is quoted in Wyzenbeek double rubs.

 

What does this mean?

 

The Wyzenbeek and Martindale rub tests are the two standard methods commonly used to predict the durability of a fabric. Wyzenbeek can be seen as the US standard and Martindale the European one. In Australia we tend to quote one or the other. Although these two tests are conducted quite differently, they both give an indication of the actual performance of a fabric as it is affected by many factors such as fibre content, weaves, finishes, furniture design, maintenance, cleaning, and usage.


FABRIC DURABILITY CHART


Wyzenbeek
double rubs

Martindale
cycles

Light use 6,000 – 9,000 9,000 – 12,000
Medium use 9,000 – 15,000 12,000 – 20,000
Heavy use 15,000 – 30,000 20,000 – 40,000
Extra Heavy use 30,000 + 40,000 +

 



Light or Medium use means general domestic use, but we would always recommend a minimum of medium use for domestic upholstery.

 

Heavy use scenarios might include hotel rooms/suites, single shift corporate offices, conference rooms and dining areas.

 

Extra Heavy use means situations such as 24 hour transport facilities, theatres, restaurants and 24 hour call centres and multi shift corporate offices.

 

As you can see from the above, you will have no problem using Social Fabric products in many situations as most of our fabrics currently have a 70,000 Wyzenbeek rating (which is roughly equivalent to 90,000 Martindale).

 

To add to the inherent durability of the polyester base cloth, we use dye sublimation printing (where the pigments are deposited INTO the fibres of the fabric) rather than surface printing (where the ink is usually deposited ONTO the fabric). This means the longevity of the print is also maximised with the addition that it is colourfast and it does not affect the “hand” of the fabric.

 

All in all, as close as we can get to bullet proof!


 


NEW RELEASE! Chromo Numero November 27 2014, 0 Comments

At Social Fabric we take colour very seriously and we do all we can to eliminate colour variations between batches. In order to maintain colour fidelity we produce a colour chart which shows exactly how colours behave on our base cloths. (see previous post)

 

For some time now we have been asked to produce the colour chart as a full scale repeating textile design for use with soft furnishings and upholstery.

 

We have listened and here it is at last. It's called Chromo Numero and we've even left the colour formula under each colour for added interest.

 

As you can see it looks good enough to eat and It's available now.

 

 

If you're a designer or manufacturer, get in touch with us now to establish your trade account. (If you haven't already done so.) That way you can order your meterage at our standard wholesale prices.

 

If you are a retail purchaser - visit our stockist page to find a retailer near you or just get your upholsterer or workroom to apply for a trade account with us and they'll do the ordering for you. Easy!

 

 - the Social Fabric Team


Social Fabric is going to the show! July 01 2014, 0 Comments

The team at Social Fabric are super excited because we're going to the show!

We'll be at Decor+Design 2014 at the Melbourne Exhibition Centre, July 10-13.

So, come along and check out the Neutrals range which is designed to complement the existing Contempo Collection.

You'll be able to talk with Lynne about the Contempo Collection and how it can work with your latest projects. Or, if you're like Lynne, you're welcome to just talk colour!

It's going to be a lot of fun and we look forward to seeing you there, you never know, you might win a Contempo scatter cushion!

-the Social Fabric Team


AVAILABILITY UPDATE! March 13 2014, 0 Comments

RETAIL CUSTOMERS:

If you are on the south side of Brisbane, you can now browse and buy from Social Fabric's Contempo range at that well known purveyor of all things mid century: AddVintage at 318 Ipswich Road, Annerley. The folks there can provide you with just the right chair, too!

If you are on the north side of the river, pop into Sterling Interiors at 76 Commercial Road, Newstead where the talented Alex will be able to help with all your décor requirements as well as taking you through our new Contempo range.

 

 


New designs on the New Year! January 23 2014, 0 Comments

A New Year demands new things and new things can only mean one thing for the folk at Social Fabric . . . .  new fabrics!

Just out are our two new upholstery fabrics - Mini Moku and Tropicana Blanco.

  • Mini Moku is based on our old favourite, Moku, but with a twist. Reduced in scale and with reversed colourways, this design is perfect for a busier, more dense look. Just right for accessories and trimming larger projects. And, of course, the two work in perfect harmony.
  • Tropicana Blanco is a quieter take on the original Tropicana Azul, but with softer colours and the same crazy retro verve of the original.

We've also extended the range to included two new drapery fabrics - Sputnik Mocha and Madison Azul - on a fabulous linen weave. Just perfect for curtaining, bedspreads and lampshades.

No matter what your project is Social Fabric has got it covered!

 


We're Back! October 18 2013, 0 Comments

Finally, Social Fabric is back!

The last 4 months has been a MAJOR experience for Social Fabric. To move home and business to a new city is a decision not to be taken lightly . . . if we didn't know that before, we certainly do now!

The change has been energising and rewarding. The city is where Social Fabric belongs. With our brand of urban chic and our current obsession with neo-modernist design, we feel it's a perfect fit. We're galvanised by our new environment and we are brimming with "too many ideas". It's as if the city has been waiting for us all this time.

With the move, Social Fabric is concentrating on textile design rather than furniture refurbishment - although we intend to offer furnishing products in the near future.

To celebrate the change in direction we have a new logo (see above).

With our first fabric designs rolling off the presses, we couldn't wait to get them to our customers, so we've put the first release online with more to follow.

You might notice that a few styles in this first selection are based on earlier Chair Gallery fabrics, but they come with some noticeable changes. Namely brighter, more vibrant colour and a highly reliable, commercial grade base cloth. We have also taken the opportunity to tidy up the designs and create true repeating patterns. This can result in slight changes to scale, colour and positioning so please be aware of this if you are adding to an existing collection. If in doubt, swatches are available to order on each product page.

So, go ahead, enjoy the website and make sure to check back regularly as we release more great designs.

Great to see you again!

 

- the Social Fabric Team