Social Fabric Design House - News
Killer fabric designs and a great discount February 18 2016, 0 Comments
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New designs and online shop for Social Fabric October 14 2015, 0 Comments
Lynne has been busy creating new designs to add to the growing range, which is now available at great retail prices in the new online shop.
Based on a more organic style the new looks show Lynne's usual flair for colour and impact with her usual dash of quirkiness. All are on our standard hardwearing upholstery fabric.
Petra Azul Black
The complete range of Social Fabric designs are now available direct to the public
You'll find Lynne's fabulous Contempo Collection in the shop as well as all the fantastic new releases as they appear. Just check out the cool new Petra range as well as the delicious pineapples in Pina Azul and the slightly dangerous Thorns Nero!
Lynne, as we well know, is a prolific designer and there's plenty more to come. So, to avoid missing out make sure you visit the site regularly to see her latest work as it becomes available!
Of course, our valued stockists haven't been forgotten in all the excitement and you can still buy direct from them if online shopping isn't for you.
So go on, spoil yourself and get that new look you've been promising your home. Satisfaction is just a click away!
A chat with Lynne Tanner August 31 2015, 1 Comment
Lynne is the creative inspiration behind the Social Fabric brand.
To find out what makes her tick we posed a few questions . . . . .
Pattern and shape, they are all around us. I see pattern in almost everything, whether a brick wall, an office building or even a leaf. There is always, in some way patterns in our field of view. In grids, textures and colours. Our world is full of pattern and it's the containment and reproduction of these shapes that interests me.
I don't enjoy trends because, like fads, they come and go. Colour for me is anytime, anywhere. If you enjoy it and it makes you feel good, then use it despite the current trend. Be confident!
For me, the biggest influence during my journey as a textile designer in the early 90s was Tricia Guild. Her lack of fear in using colour in an era of brown and beige was inspirational. She brought together oranges, pinks, aquas - even gold - and showed me how harmony in colour and design was key.
Growing up I was surrounded by patterned laminex, bubbly, flecked vinyl, “asterisk starburst” patterned upholstery, textured wallpaper and wavy hourglass patterned curtains. Kidney shaped coffee tables with iron V-shaped legs, brightly coloured plastic radios in the shape of bloated rectangles, TV chairs with parabolic arch shaped legs - all of this had an effect on my young, creative mind. To a greater or lesser extent its influence tends to run through all my designs.
I am drawn to drama and impact in design. My work often takes small details and reinvents them as large pattern. So large, that sometimes on upholstered pieces the pattern is indiscernible and devolves into abstract shapes, which I find really exciting.
In general I start with 3 colours. The middle colour links with the other two and forms a “bridge”. When I use just 2 colours they are almost always visually dramatic or contrasting.
I love mixing patterns and colours in interiors. The only way it works is if there is a dominant theme running throughout. It might be a particular colour, shape or texture, but without a unifying factor a mixed scheme quickly becomes cluttered.
My biggest breakthrough came when I realised I could use my graphic design training to design patterns and print fabric. I felt I had come home and was free at last to do what I knew I wanted to do from the very beginning.
Olive, or lime, and black work with most colours. I usually include them somewhere in my designs. Olive works well with browns and warm, autumn colours. Lime harmonises well with light, summery colours and black works with everything.
A happy home is when you have surrounded yourself with the things you are passionate about or just simply love and everything is in harmony.
Not really. Rules are for breaking. My designs are usually derived from colours and shapes I love and have had some influence in my life. My Contempo range is influenced by the visual stimuli I was surrounded by in the 50s.
My surrounds. It depends on where I am living - city, country or overseas - my perception, attention to details and inquiring eye give me inspiration everyday.
I trained and practised as a graphic designer in advertising and publishing. When I left art college, my first job was designing decals for glasses and ovenware for Crown Corning. (Your Mum probably has some somewhere in her kitchen.)
One of Lynne's Crown Corning glasses
It was my first acquaintance with pattern and surface printing and I liked the fact that I was helping to create a utilitarian product that would be used in homes. I suppose my desire to enhance domestic décor was first ignited by that first job. I have gone down other career paths over the years and they have all added to my knowledge of colour and design in surprisingly different, yet useful ways. One day a friend showed me how to hand print fabric and I was hooked. Fabric is a beautiful medium to work in because it has texture and it takes on the 3D characteristics of whatever it covers - your design just springs to life. Like I said, I was hooked.
I get very frustrated with the trend towards minimalist décor. I feel it doesn't show the character or personality of the inhabitants. A home's décor can also influence our emotions and behaviour and I feel a bit bleak and unhappy in such environments. It's like having a conversation with someone who isn't listening.
Eclectic. I love pattern, of course, and I'm not afraid to mix patterns together or place antique beside modern or to contrast different colourways. I find the challenge invigorating and rewarding. I like well-considered design and I dislike clutter, so balance is everything to me.
You're welcome. It's always a pleasure to talk about design.
Now in a shop near you . . . . August 23 2015, 0 Comments
Selected designs from the Social Fabric Contempo range are now appearing in Matt Blatt stores nationwide.
Now you can satisfy your modernist urge just by picking up a ready made piece from one of many conveniently located shops throughout Australia.
Just check out these items clothed in our own original Australian fabrics. We think they look fantastic and bring some long forgotten mid-century fun and verve back to today's furniture market.
Notes on the durability of our fabric and printing method December 13 2014, 0 Comments
At Social Fabric we are proud of the comfort and durability of our fabrics. When considering durability you might have seen that the abrasion rating of our products is quoted in Wyzenbeek double rubs.
What does this mean?
FABRIC DURABILITY CHART
|Light use||6,000 – 9,000||9,000 – 12,000|
|Medium use||9,000 – 15,000||12,000 – 20,000|
|Heavy use||15,000 – 30,000||20,000 – 40,000|
|Extra Heavy use||30,000 +||40,000 +|
Light or Medium use means general domestic use, but we would always recommend a minimum of medium use for domestic upholstery.
Heavy use scenarios might include hotel rooms/suites, single shift corporate offices, conference rooms and dining areas.
Extra Heavy use means situations such as 24 hour transport facilities, theatres, restaurants and 24 hour call centres and multi shift corporate offices.
As you can see from the above, you will have no problem using Social Fabric products in many situations as most of our fabrics currently have a 70,000 Wyzenbeek rating (which is roughly equivalent to 90,000 Martindale).
To add to the inherent durability of the polyester base cloth, we use dye sublimation printing (where the pigments are deposited INTO the fibres of the fabric) rather than surface printing (where the ink is usually deposited ONTO the fabric). This means the longevity of the print is also maximised with the addition that it is colourfast and it does not affect the “hand” of the fabric.
All in all, as close as we can get to bullet proof!
NEW RELEASE! Chromo Numero November 27 2014, 0 Comments
At Social Fabric we take colour very seriously and we do all we can to eliminate colour variations between batches. In order to maintain colour fidelity we produce a colour chart which shows exactly how colours behave on our base cloths. (see previous post)
For some time now we have been asked to produce the colour chart as a full scale repeating textile design for use with soft furnishings and upholstery.
We have listened and here it is at last. It's called Chromo Numero and we've even left the colour formula under each colour for added interest.
As you can see it looks good enough to eat and It's available now.
If you're a designer or manufacturer, get in touch with us now to establish your trade account. (If you haven't already done so.) That way you can order your meterage at our standard wholesale prices.
If you are a retail purchaser - visit our stockist page to find a retailer near you or just get your upholsterer or workroom to apply for a trade account with us and they'll do the ordering for you. Easy!
- the Social Fabric Team
Social Fabric is going to the show! July 01 2014, 0 Comments
The team at Social Fabric are super excited because we're going to the show!
We'll be at Decor+Design 2014 at the Melbourne Exhibition Centre, July 10-13.
So, come along and check out the Neutrals range which is designed to complement the existing Contempo Collection.
You'll be able to talk with Lynne about the Contempo Collection and how it can work with your latest projects. Or, if you're like Lynne, you're welcome to just talk colour!
It's going to be a lot of fun and we look forward to seeing you there, you never know, you might win a Contempo scatter cushion!
-the Social Fabric Team
AVAILABILITY UPDATE! March 13 2014, 0 Comments
If you are on the south side of Brisbane, you can now browse and buy from Social Fabric's Contempo range at that well known purveyor of all things mid century: AddVintage at 318 Ipswich Road, Annerley. The folks there can provide you with just the right chair, too!
If you are on the north side of the river, pop into Sterling Interiors at 76 Commercial Road, Newstead where the talented Alex will be able to help with all your décor requirements as well as taking you through our new Contempo range.
New designs on the New Year! January 23 2014, 0 Comments
A New Year demands new things and new things can only mean one thing for the folk at Social Fabric . . . . new fabrics!
Just out are our two new upholstery fabrics - Mini Moku and Tropicana Blanco.
- Mini Moku is based on our old favourite, Moku, but with a twist. Reduced in scale and with reversed colourways, this design is perfect for a busier, more dense look. Just right for accessories and trimming larger projects. And, of course, the two work in perfect harmony.
- Tropicana Blanco is a quieter take on the original Tropicana Azul, but with softer colours and the same crazy retro verve of the original.
We've also extended the range to included two new drapery fabrics - Sputnik Mocha and Madison Azul - on a fabulous linen weave. Just perfect for curtaining, bedspreads and lampshades.
No matter what your project is Social Fabric has got it covered!
We're Back! October 18 2013, 0 Comments
Finally, Social Fabric is back!
The last 4 months has been a MAJOR experience for Social Fabric. To move home and business to a new city is a decision not to be taken lightly . . . if we didn't know that before, we certainly do now!
The change has been energising and rewarding. The city is where Social Fabric belongs. With our brand of urban chic and our current obsession with neo-modernist design, we feel it's a perfect fit. We're galvanised by our new environment and we are brimming with "too many ideas". It's as if the city has been waiting for us all this time.
With the move, Social Fabric is concentrating on textile design rather than furniture refurbishment - although we intend to offer furnishing products in the near future.
To celebrate the change in direction we have a new logo (see above).
With our first fabric designs rolling off the presses, we couldn't wait to get them to our customers, so we've put the first release online with more to follow.
You might notice that a few styles in this first selection are based on earlier Chair Gallery fabrics, but they come with some noticeable changes. Namely brighter, more vibrant colour and a highly reliable, commercial grade base cloth. We have also taken the opportunity to tidy up the designs and create true repeating patterns. This can result in slight changes to scale, colour and positioning so please be aware of this if you are adding to an existing collection. If in doubt, swatches are available to order on each product page.
So, go ahead, enjoy the website and make sure to check back regularly as we release more great designs.
Great to see you again!
- the Social Fabric Team